Pink Ribbon Marketing. The product with the pink ribbon is sometimes questionable. As you mention in this excellent article, the film documents many of the ways in which Komen has deceived the public. 5. Komen is a key entity in the controversy over "pinkwashing". Here are a few examples of controversial pink products. Many people are insulted by the pink ribbon because it … And what of the so-called "pink ribbon controversy," which alleges that pink products have become too much of a marketing symbol, with minimal funds actually going to breast cancer research? 4. The term has been used to describe two different situations: (1) organizations getting disproportionate publicity for donating very little, and (2) organizations that use the pink ribbon to promote products that may be carcinogenic. Some of the products are even linked to the possibility of contributing to the risk of breast cancer. Its unholy alliance with polluters (both of our bodies AND the environment) is shameful. In early 2012, Canadian filmmaker Lea Pool released a documentary titled, “Pink Ribbons, Inc.” that examined and critiqued pink ribbon … Many find pink ribbons to be insulting as they seem to represent an attempt to “dress up” breast cancer and to portray it as the feminine, pretty, almost acceptable kind of … You can find a list of some controversial items here. 5. As many as 80 charities have received letters from Komen attorneys over the years asking them to refrain from using the Komen-trademarked pink ribbon or the catchphrase “for the cure.” The problems with the pink ribbon continue to mount. Due to its abundance of cause marketing campaigns, some cancer survivors have lashed out against Komen for overusing its pink ribbon. Thank God The Truth About Cancer is out there educating the public. A pink ribbon representing breast cancer awareness is emblazoned on the field before an NFL football game between the Baltimore Ravens and the Cleveland Browns CREDIT: AP … Pink Ribbons, Inc. is a 2012 documentary which is WELL worth watching.
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